Meet your florists
Sofie Conroy
Owner/Lead Designer
A resident of scenic Soquel, California, seamlessly intertwines her lifelong passion for flowers with her background as a seasoned hair stylist. Despite her initial career path, Sofie's innate creativity and love for art beckoned her to explore the realm of floral design. Inspired by a friend's request to craft floral arrangements for weddings, Sofie discovered her natural talent for transforming blooms into exquisite works of art.
Nestled in the picturesque landscape of Santa Cruz County, Sofie finds endless inspiration for her floral creations during leisurely walks in nature. Alongside her affinity for flowers, she indulges in the art of ceramics, finding joy in molding clay into unique forms. Sofie's journey is a testament to the transformative power of following one's passions, as she continues to infuse each arrangement with her signature style and artistic flair, creating timeless beauty from nature's delicate treasures.
Sarah Amadei
Lead Designer
An educator and passionate advocate for outdoor learning, originally hailing from Canada but calling various corners of the globe home. Alongside her wife and beloved canine companion, Cece, Sarah finds joy in exploring new cultures and embracing the wonders of nature through their travels. Sarah's journey into the world of floral design began serendipitously when she stepped into the role at a friend's business, discovering a newfound love for crafting beautiful arrangements that mirror the beauty and diversity of the natural world. With her unique blend of educational expertise and artistic flair, Sarah brings a fresh perspective to the floral industry, infusing each creation with a sense of wonder and vitality.
